Tijs presented to a unexpectedly large audience and jury at the Spin Awards inspiration day. He was actually expecting to talk to 3 jury members in a small room. Surprise!

We were nominated in the category, best mobile concept for our Roomware Hyves Party application. This event driven application was put together to help celebrate Hyves, the largest social network in the Netherlands, reaching 5,000,000 members. You can see some pictures of it here and here, with some video here.

We realized we needed to have fine-tuned our presentation more towards marketing then technology. The jury was made up of experienced marketers who really wanted to see passion and impact reflected in numbers (how effective campaign or action was). Hopefully they picked up on the fact that we just demonstrated a way for advertisers to link with Hyves in a powerful new oblique way. Companies are just crying out to mine the power of social networks. It’s of course how you do this that is important. No-one likes getting spammed. As for Alchemyst and the Roomware Project and speaking for myself. I’m into creating collective experiences in physical spaces, something i predict we’ll be seeing a lot more of.